Axalio

Website · Case study

Axalio describes itself as a crypto solution to finance African miners: it uses blockchain to connect industries with ethically sourced critical minerals. I designed its marketing website, for desktop and mobile.

The Axalio board: a title card reading 'Check the Website', a phone mockup, a laptop-and-phone mockup, and a large render of the site's home page.

01Overview

A serious topic, kept calm and concrete

The subject mixes mining, finance and blockchain, which can easily read as either too technical or too abstract. The page grounds it with one photograph, a miner's hand holding ore in red soil, set against a near-black background with a soft green glow.

Below the hero, the page moves from a partner logo row to a statistics block with two large numbers, so the visitor sees who is involved and why the market matters before being asked to start.

02What I designed

What the screens show

  • HeroHeadline, one paragraph, one button

    "Empower Ethical Sourcing for a Sustainable Future" with green highlights on key words, and a tilted photo card.

  • PartnersA logo row

    Partner logos in white on black, fading out at the edges.

  • StatisticsTwo large figures

    Big green numerals with a short line each, beside a section headline.

  • MobileA stacked version of the hero

    Centered headline and button, with the photo below.

03Screens

Desktop and mobile

Axalio home page: navigation with Get Started, the hero headline and photo of a hand holding ore, a partner logo row, and a statistics section with 500% and $30B
Home pageHero, partners and statistics in one dark scroll.
Laptop and phone mockup on a stone plinth against a green wall, both showing the Axalio hero
ResponsiveThe same hero on laptop and phone.
Phone lying on a concrete block showing the mobile Axalio hero with a green Get Started Now button
MobileHeadline and button first, photo below.
  • Client relationship and year are unknown: add them to the header line (e.g. "<Client> · Website · <Year>").
  • The Figma section only holds a thumbnail and three images (one page render, two mockups), so this page has 3 screens instead of 4+. If the full page or more sections exist elsewhere, add them.
  • Confirm whether the site went live at axalio.com and whether you also did the logo/brand.
  • The figures (500%, $30B) and partner logos are part of the design; they are not presented as verified facts.